About

Tracy Goh
Owner

Damansara specializes in Malaysian small plates and drinking food in Noe Valley, San Francisco.

Damansara is a community-powered project funded by donations, crowdfunding, loans and small business grants. We are a proud graduate business of La Cocina, a non-profit organization that cultivates low-income food entrepreneurs, with a primary focus on women of color and immigrants.

Tracy was born and raised in Damansara Utama, near Malaysia’s capital city of Kuala Lumpur. Her culinary exploits reached a new level when an opportunity to live and work in San Francisco presented in 2012. In an attempt to meet like-minded food enthusiasts in a new country, Tracy posted photos of her traditional cooking on Instagram under the @eatwithtracy handle and invited curious yet eager strangers to experience Malaysian flavors in her one-bedroom apartment. The small dinner parties quickly turned into frequent pop-ups with 20 to 60 guests at rented venues. Tracy realized that she could be filling a gap in the market for Southeast Asian cuisines. She began to focus full-time on promoting Malaysian cuisine in the Bay Area. Support from the local community became the impetus for opening Damansara, her first brick and mortar Malaysian restaurant in San Francisco.

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